Monday
Civic records, planning and local history
Query groups
Guildford, Godalming, Woking
Newsletter use
Pair council, planning, Abbey Quarter, civic history and public-record stories with maps, local history books and heritage searches.
Products operations
Guildford affiliate slots for future issues.
The product catalogue stays static and Amazon-search based. This plan decides where product cards can belong in Buttondown once analytics and approval gates are ready.
Do not place paid product claims, alter Amazon checkout, contact brands, publish sponsor promises, or add live issue product blocks without editorial approval.
Weekly cadence
Merchandising slots
Use these as optional issue blocks, not guaranteed inventory or product claims.
Wednesday
Commutes, schools and family logistics
Query groups
Cranleigh, Haslemere and Worplesdon, Woking
Newsletter use
Place after travel, weather, school or family logistics blocks for commuter planners, day-out books and walking map searches.
Friday
Weekend walks, events and gift intent
Query groups
Guildford, Godalming, Haslemere and Worplesdon
Newsletter use
Pair with events, culture, river paths and weekend listings while keeping the Amazon disclosure close to every CTA.
Conversion
Reader-first angles
Reader utility
Useful Guildford and Surrey books, maps and guides for planning the week.
Local gift guide
Guildford, Godalming and Woking-area gifts, posters, maps and local-interest books for residents and relatives.
Sponsor adjacency
Use product blocks as non-exclusive adjacency proof for bookshops, visitor economy, schools, family venues and culture advertisers.
Guardrails
Keep affiliate revenue boring and trustworthy
Guardrail
Keep the Amazon Associate disclosure visible on every product route and any future newsletter product block.
Guardrail
Use Amazon search links only; do not imply stock, price, rating, delivery, endorsement, seller quality or product quality.
Guardrail
Keep sponsor copy separate from affiliate copy unless a combined placement is explicitly reviewed.
Guardrail
Do not scrape Amazon product details; only generated local keyword searches are allowed.
Guardrail
Treat Buttondown product blocks as optional until live click data exists and MY-2571 referral/live leaderboard wiring is verified.
Next actions
Only after live analytics are verified
Next action
Add one reusable Buttondown product block only after newsletter analytics are verified.
Next action
Track outbound affiliate clicks separately from sponsor booking and referral CTAs.
Next action
Review Guildford, Godalming, Cranleigh, Woking and Haslemere searches monthly and remove weak or misleading terms.